Earn more with
the right strategies

Hey, I’m Abu Fofanah and welcome to my very personal online space. You’re here because either (a) you’ve heard about me through the quality of work I provide for my clients (b) you’ve seen one of my ads floating around the web and are wondering exactly who am I/what do I do or (c) you are here because you are interested in one of my services.

Let’s answer some of these questions.. I’m a Growth Strategist and some refer to me as the “Man Behind the Brands” or “Man Behind the Money”. I deal with anything that deals with money or monetization. Simply put, I help brands make more money. Here’s a few ways we can work together:

Do you want us to run your ads and help you make 6 figures? Take our assessment to see if you’re ready: Start Assessment  

Where do you currently stand in your business?

More About me

Over the last few years, I have garnered a great amount of experience working alongside iconic Fortune 500 brands. I have an Illustrative corporate backgrounds where I spent years monetizing everyday corporations and helping them get more revenue and more clients. While I learned my skills in corporate America, they transitioned easily to helping business owners and entrepreneurs plug in the gaps in their income and increase revenue in their passion. I know what it’s like to build out a dream because I’ve done it myself, twice. After leaving corporate, I decided to start my own digital marketing agency, House of Fofanah where we help brands increase brand visibility and sales online. Helping everyday entrepreneurs monetize has been a natural transition from providing the same services for multibillion dollar corporations.

Avoiding Stumbling blocks

It’s also important to assess potential stumbling blocks. This is a good time to bring forward anything that could keep the project from being successful — have you tried something similar before and run into issues? Is there a skills gap in your team? Is another part of the business potentially holding the project back?

Our goal here is to systematically identify anything that could cause the project to fail so we can address the issues early and mitigate them.

How Does It Work?

Step 1

Choose a service you need help with by just selecting the above text and that’s it! Everything else you’ll need will be explained in the following pages.

Previous Clients

Testimonials

“My biggest challenge was figuring out how to use ads in my marketing strategy to automate my funnels. I gained clarity on how these would work into my existing strategy. I also felt relieved, that I wouldn’t have to learn and do everything for myself. Trust me, Abu’s approach is different. It is compassionate and you don’t feel like you are just a number. You can tell his heart is in his work.”

Tonya Rapley

Financial Consultant/coach

“Abu got my entire life together. Before I came to Abu my biggest obstacle was not knowing where to begin. With so much to do, I felt overwhelmed, stuck, and helpless. After our time together, I was really able to find clarity, with a new perspective and mindset to conquer the tasks in front of me so I could launch my products and services.”

Merlyn Oliver

Fashion Consultant

“My biggest obstacle was pin pointing what exact service I wanted to offer my clients. After my time with Abu, I was able to pin point what services I needed to offer to my clients so I wasn’t spreading myself thin trying to do everything. The biggest win for me is being okay with declining services that no longer felt right which allowed me to focus on driving better results with the services I felt comfortable delivering. For anyone on the fence about working with Abu, I would say Abu provides a strategic step by step plan by asking you the right questions for you to get the results you need. Questions that you wouldn’t even think of asking to get to the next level.”

Cheries Carrabon

Content creator

“My biggest was concern was how to create a unique experience for my clients every single time, and it did come true. My favorite part of our session was having personable and passionate conversations that ultimately led to creative strategies to solve an issue with my business.

 

Mateo Toro

Travel/Lifestyle Photographer & Filmmaker

“Overall, I was stuck. My two biggest obstacles were figuring out what I wanted to offer moving forward (I was overextending myself + evolving as far as interests/skills) and efficiency, way too many administrative tasks. My favorite part about our session is that we ended with clear next steps, things I could implement as soon as the conversation was over that brought immediate impact. If you’re in the process of taking your business to the next level and find yourself struggling and overwhelmed by the process Abu is your guy. He’s not only able to identify what you need but is able to outline a clear plan of action specific to where you are with your business.

 

Nicolette Graves

Nutrition & Wellness Coach | Product Strategist

“My favorite part of our session was being able to actually speak with someone in person or via video but a real person and then the ability to be specific and set up tasks for me to do. Abu is amazing he is super positive and totally understands business he has tools on line or you could connect with him personally if you are really ready to take it to the next level.”

 

Janell Wysock

Fashion Designer

Frequently Asked Questions

Most frequent questions and answers

Do Facebook ads only work for certain types of businesses?

From my experience, Facebook Ads work for a lot of businesses. Being in the industry for quite some time, I’ve seen it work for, coaches, consultants, bloggers, personal trainers, nutritionists, real estate agents, insurance agents, networking marketers, retail, eCommerce, authors, software companies, local businesses, restaurants… the list goes on. If you are wondering if ads work for your type of business, please feel free to email me at abu@houseoffofanah.com.

Why is there a 3-month commitment period?

Great question – in order to get the best possible results from your Facebook Ad marketing campaigns the first few weeks is spent in the testing and tweaking phases. After around 60 days the ad campaign should begin to become optimised. You will be billed every 30 days thereafter.

Do your costs include ad spend?

No – unfortunately you are responsible for the ad spend in the campaigns. Your ads budget is separate from the package. We use proven strategies to serve ads to the BEST audiences for you, and we treat your budget as if it were our own!

I have a really small budget to work with, so I am really careful about where I invest. Is it really worth it to advertise on Facebook?

Yes it is! I started with a budget of $1 a day on Facebook. That $1 a day over 30 days, helped me grow my brand presence and bring me over 10,000 new views to a video I was promoting to help me get more speaking engagements. Facebook is the cheapest form of advertisement. With over 2 billion people on the platform, why wouldn’t you want to advertise on it?

How can I edit smart objects ?

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation

Is the font free ?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur

ARE YOU THINKING
ABOUT USING INSTAGRAM ADS IN YOUR BUSINESS?

Get the ultimate launch checklist and learn exactly what you need to have ready before you can start advertising.

Hi, I'm Abu

THE STRATEGIST

As Seen On

Helping Entrepreneurs Monetize

Growing your income should not have to be a difficult process. Let me help you put the right strategies in place to generate more.

Over the last few years, I have garnered a great amount of experience working alongside iconic Fortune 500 brands. I have an Illustrative corporate backgrounds where I spent years monetizing everyday corporations and helping them get more revenue and more clients. While I learned my skills in corporate America, they transitioned easily to helping business owners and entrepreneurs plug in the gaps in their income and increase revenue in their passion. I know what it’s like to build out a dream because I’ve done it myself, twice. After leaving corporate, I decided to start my own digital marketing agency, House of Fofanah where we help brands increase brand visibility and sales online. Helping everyday entrepreneurs monetize has been a natural transition from providing the same services for multibillion dollar corporations.

Here's how we can work together:

Strategy Development & Audit

Are you looking for a business strategist? Learn how we can work together to identify the gaps in your business.

Facebook Ads Management

Are you ready to commit to hiring a Facebook Ad strategist? Learn about my one-on-one ads mgmt.

Brands I've Worked For, Advised, And Partnered With​

Helping entrepreneurs
monetize

Growing your income should not have to be a difficult process. Let me help you put the right strategies in place to generate more.

There are a few ways we can work together:

Magnify Your Value & Profit

What do I need to do and how should I spend my time to make more money in my business? 

Magnify Your Value is about understanding your current business strategy for making money. Working together, we will evaluate your business financials, identify gaps and create a new strategy that will help you scale and earn more.

Facebook & Instagram Custom Report + Ads Audit

I’ve tried running ads once, but I didn’t quite know what I was doing. The Facebook/Instagram Ads Audit is to help business owners identify ways they can improve previous campaigns.

Facebook & Instagram Custom Report Only

Do you prefer to DIY but struggling with the right audience to target? The best ads in the world are only as good as the audience you are targeting. With the Custom Targeting Report, we review and research your perfect customer and help you put your ad in front of the right audience.

Speaking Opportunities

Let me be your next keynote speaker, expert panelist, or workshop host for your next event!

WHY WORK WITH ME?​

Why partnering with me is the right business decision

Over the last few years, I have garnered a great amount of experience working alongside iconic Fortune 500 brands. I have an Illustrative corporate backgrounds where I spent years monetizing everyday corporations and helping them get more revenue and more clients. 

While I learned my skills in corporate America, they transitioned easily to helping business owners and entrepreneurs plug in the gaps in their income and increase revenue in their passion. 

I know what it’s like to build out a dream because I’ve done it myself, twice. After leaving corporate, I decided to start my own digital marketing agency, House of Fofanah where we help brands increase brand visibility and sales online. Helping everyday entrepreneurs monetize has been a natural transition from providing the same services for multibillion dollar corporations. 

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