Abu Fofanah is a digital strategist and entrepreneur who helps companies grow profitable brands and achieve their goals using technology. After working in various areas of retail, e-commerce, and education he launched his own technology consultancy, House of Fofanah, aimed at developing technology focused products and services to help the development of online businesses. Through House of Fofanah, he’s been able to help business owners streamline their business processes, strengthen their brand strategy, and develop an online presence.
Abu has worked alongside some of the world’s most recognizable brands (Fortune 100 and 500) around the world helping them transform their business, increase sales, and expand to new markets. He is an expert in operations, digital marketing, strategy building, e-commerce, and e-learning – the skills needed to helps brands thrive online.
Abu received his business degree from the Schreyer Honors College at Penn State where he studied Supply Chain Management and Information Systems. After college, Abu spent time living in Milan, Italy where he studied Fashion Design and the Business of Fashion.
Some notable career highlights: Abu was featured in Business Insider as one of the top students for his entrepreneurship. He received the honor “4 under 30” from Global Entrepreneurship Network. He has given many key note addresses over the last few years, the most well-known is his Key Note address honoring the COO of the Ritz Carlton. During his time in college he finished amongst the top of his class and was the graduation speaker. Abu was recently featured in the Philadelphia Inquirer and recognized by PricewaterhouseCoopers (PwC) as someone on the rise.