Hi I’m Abu,

I help businesses leverage the power of Facebook and Instagram Ads to generate more fans, leads, customers and sales.

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WHAT EXACTLY DOES THAT MEAN?

You’re at a point in your business where you are ready for more growth. You understand how your business works, who is in your audience, and are ready to deliver your message to more people. If only you had a strategy in place to get there. 

(That’s where I come in)

I

Ready to scale your business by leveraging the power of Facebook and Instagram Ads?

I

Are you my next success story?

need more info? Continue reading..

how much is it costing you to stay where you are now?

If you’re not running Facebook ads for your business, you’re leaving a lot of potential revenue on the table.

Facebook ads are a game changer and they can be a turning point in your business. It’s the difference between new subscribers, clients trickling in, getting consistent leads and putting your sales on auto-pilot month after month.

But.. Facebook ads can be complicated- Tracking Pixels, Testing Copy, Creating Images…it can be overwhelming, But it doesn’t have to be!

So many businesses shy away from using Facebook Advertising. They’re afraid they’ll lose money, afraid that they won’t be able to understand how to set up their campaigns or track their results, or afraid that they will end up doing it all wrong.

You KNOW that you could be making a lot more money if you were running ads for your business, but fear of not getting results is holding you back. The ads you’ve run so far haven’t done so well, so you’re not sure if you’ve been doing it right. You could teach yourself, but it will take some serious time to get good at it, and YOU have an ENTIRE business to run.

If you want the results Facebook Advertising can offer but don’t have the time or energy to learn how to use the platform then my team and I can take over the responsibility of running your Facebook ad campaigns. We will work with you to create the right strategy for your business. Then we will create your ad campaigns, monitor, and optimize the campaigns for you.

need more info? Continue reading..

BEHIND EVERY AD CAMPAIGN WE RUN IS…

Strategy that works

At the heart of every successful campaign is a very strong advertising strategy. We create a one-of-a-kind ad strategy that’s unique to the success of your business. 

Split testing to find the winning formula 

Every campaign we manage, whether big or small, is aimed at getting you the best results for the lowest cost, so that you can get better results for your overall budget. We do this by split testing several variations of ad copy, images, placement and audience to find you the winning formula.

Reporting to show your ROI

How do you know if a campaign is successful or if you’re getting value for money out of our services? At the end of every week, we provide a comprehensive but easy to understand report so that you can see where your money’s going and your ROI.

Here's what you can expect:

  • AD STRATEGY SESSION

In our strategy session we will go over how best ads can compliment your business, how to position your product or service to get the best results and what to do next. Our Ad Strategy sessions are highly regarded as we dissect your business and present it in a way you may not have thought about.

  • FUNNEL STRATEGY & WIREFRAME

Once you become a client, we’ll do a deep dive session on your funnel. Our goal is to fill your funnel with the right people through smart targeting, the right message, the right creative and the right offer(s). I’ll review your funnel. Then I’ll outline a cohesive Facebook strategy to attract your perfectly primed audience who want and need what you offer.

  • COMPLETE ADS MANAGEMENT

Working together we’ll set budget limits and check in frequently on performance metrics so you have a finger on the pulse of your Facebook ads and how they’re supporting your business growth. Leave it to us to monitor your ads daily and optimize them accordingly.

  • CUSTOM FACEBOOK AD TARGETING

Facebook ad targeting is one of the trickiest and most vital pieces of your Facebook ads. Get the targeting wrong and you’re throwing money into a bottomless Facebook ad pit. Get it right and well watch your income increase.

If your objective is geared toward targeting a custom audience, it will make your Facebook ads less expensive, smarter and better able to connect with the right audience to buy your offer.

Let us sift through the vast amounts of demographic and behavioral data about your audience to help you better understand them. With the Custom Targeting Report, we review and research your perfect customer, search the depths of Facebook targeting options, and hand select targets that are wellsprings of your potential customers.

  • FACEBOOK AD CREATIVE

You will be responsible for providing the creative and ad copy, although we’ll work together on identifying which creative and ad copy will support your strategy.

  • PLACEMENT OF FACEBOOK TRACKING PIXEL CODES

Let us set up your Facebook pixel the right way. The Facebook pixel allows you to create powerful audiences for ad targeting, running dynamic ads, tracking conversions, and optimizing for conversions.The Facebook pixel is a very powerful tool especially for retargeting your audiences based on specific actions.

need more info? Continue reading..

Who we help

Our Facebook Ad Management Services are right for you if…

  • You have a marketing budget and are willing to spend on ads per month.
  • Your business is already profitable and stable, so you can afford to invest in ad spend and experts.
  • You're clear on who your ideal customer is and you know you're spot on because they're already buying.
  • You're already getting at least 5,000 unique website views per month from all your other organic marketing efforts.
  • You have a lead magnet with a sales funnel in place that has already generated sales.
  • At least one in every hundred people who visit your sales page end up buying your product.

How Much Does Facebook Ad Management Cost?

Our packages range from $1500 per month to $4000 per month for complex launches. A minimum 3-month commitment is required.

But we don’t want you to jump into a 3-month commitment to working with us unless we’re sure you have the content and sales funnel infrastructure in place to get great results and ROI from your ad spend. Before we take you on, we do a comprehensive audit for a one-off fee of $1500.

As part of this audit we’ll go through your Facebook ad account with a fine tooth comb and use that create a strategy and plan that shows exactly how we can help. Plus we’ll audit your lead magnet and landing page and provide suggestions on how to optimise them for conversions to ensure that when your ads kick off, you have the best infrastructure in place to maximise your ROI.

Even if you don’t engage our services beyond this audit, our actionable, audit-based strategy will be enough to get you and your team well on your way to leveraging the power of Facebook Ads.

 

Our process

STEP #1 – Fill in the Form

To get the ball rolling, fill in the form below. If we think you could be a good fit to work with us, then we’ll set up a time to talk.

STEP #2 – Jump on a Call

During our call, we’ll discuss your goals, what you’re currently doing with Facebook and Instagram, and answer any questions you might have. We’ll ask you questions about your metrics, such as your conversion rates or website traffic so make sure you have that info handy.

You can ask us questions too, and together, we’ll decide whether we can help.

STEP #3 – Review and Create

If we can help, then the next step is a funnel audit and strategy.

This is compulsory for all our clients who want to work with us on Ad Mangement services unless you’ve already engaged us for other digital marketing services.

STEP #4 – Kick off the Campaign

We’ll set a start date. This date will depend on if there are lots of pieces you need to put in place, like optimising your landing and sales pages first or getting your email marketing in order.

need more info? Continue reading..

Frequently Asked Questions

Most frequent questions and answers

Do Facebook ads only work for certain types of businesses?

From my experience, Facebook Ads work for a lot of businesses. Being in the industry for quite some time, I’ve seen it work for, coaches, consultants, bloggers, personal trainers, nutritionists, real estate agents, insurance agents, networking marketers, retail, eCommerce, authors, software companies, local businesses, restaurants… the list goes on. If you are wondering if ads work for your type of business, please feel free to email me at abu@houseoffofanah.com.

Why is there a 3-month commitment period?

Great question – in order to get the best possible results from your Facebook Ad marketing campaigns the first few weeks is spent in the testing and tweaking phases. After around 60 days the ad campaign should begin to become optimised. You will be billed every 30 days thereafter.

Do your costs include ad spend?

No – unfortunately you are responsible for the ad spend in the campaigns. Your ads budget is separate from the package. We use proven strategies to serve ads to the BEST audiences for you, and we treat your budget as if it were our own!

I have a really small budget to work with, so I am really careful about where I invest. Is it really worth it to advertise on Facebook?

Yes it is! I started with a budget of $1 a day on Facebook. That $1 a day over 30 days, helped me grow my brand presence and bring me over 10,000 new views to a video I was promoting to help me get more speaking engagements. Facebook is the cheapest form of advertisement. With over 2 billion people on the platform, why wouldn’t you want to advertise on it?

How can I edit smart objects ?

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation

Is the font free ?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur

We help you design the life you want.

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Ready to scale your business by leveraging the power of Facebook and Instagram Ads?

I created my one-on-one strategic Facebook ad service to get down-and-dirty with a few committed entrepreneurs who are ready to grow their business in a big way.

Are YOU MY NEXT SUCCESS STORY?

How much is it costing you to stay where you are now?

If you’re not running Facebook ads for your business, you’re leaving a lot of potential revenue on the table.

Facebook ads are a game changer and they can be a turning point in your business. It’s the difference between new subscribers, clients trickling in, getting consistent leads and putting your sales on auto-pilot month after month. 

But.. Facebook ads can be complicated- Tracking Pixels, Testing Copy, Creating Images…it can be overwhelming, 

But it doesn’t have to be!

So many businesses shy away from using Facebook Advertising. They’re afraid they’ll lose money, afraid that they won’t be able to understand how to set up their campaigns or track their results, or afraid that they will end up doing it all wrong.

You’ve probably even tried it before but gave up. 

You’re fine with getting the ads up and running, but you’re not sure what to do after that. You KNOW that you could be making a lot more money if you were running ads for your business, but fear of not getting results is holding you back. 

The ads you’ve run so far haven’t done so well, so you’re not sure if you’ve been doing it right. You could teach yourself, but it will take some serious time to get good at it, and YOU have an ENTIRE business to run.

If you want the results Facebook Advertising can offer but don’t have the time or energy to learn how to use the platform then my team and I can take over the responsibility of running your Facebook ad campaigns. We will work with you to create the right strategy for your business. Then we will create your ad campaigns, monitor, and optimize the campaigns for you. 

Here's what you can expect from my Facebook ad one-on-one service:

  • REVIEW: ARE FACEBOOK ADS RIGHT FOR YOUR BUSINESS?​

Before we launch our first ad together, we’ll evaluate where Facebook and Instagram ads could benefit your business. We’ll use my proprietary Facebook Ad Calculator to estimate your ad spend and budget to give you an idea on how much you should spend.

  • Ad Strategy Session ((2) 90 minute phone call)

In our strategy session we will go over how best ads can compliment your business, how to position your product or service to get the best results and what to do next. Our Ad Strategy sessions are highly regarded as we dissect your business and present it in a way you may not have thought about.

  • COMPLETE FUNNEL REVIEW

You give us access to your email systems and google analytics. We’ll spend some time in your systems doing some research. The last thing you want is a leaky sales funnel to undermine all your hard work.

  • Funnel Strategy & Wireframe

Once you become a client, we’ll do a deep dive session on your funnel. Our goal is to fill your funnel with the right people through smart targeting, the right message, the right creative and the right offer(s). I’ll review your funnel. Then I’ll outline a cohesive Facebook strategy to attract your perfectly primed audience who want and need what you offer.

  • Complete Ads Management

Working together we’ll set budget limits and check in frequently on performance metrics so you have a finger on the pulse of your Facebook ads and how they’re supporting your business growth. Leave it to us to monitor your ads daily and optimize them accordingly.

  • Custom Facebook Ad Targeting

Facebook ad targeting is one of the trickiest and most vital pieces of your Facebook ads. Get the targeting wrong and you’re throwing money into a bottomless Facebook ad pit. Get it right and well watch your income increase.

If your objective is geared toward targeting a custom audience, it will make your Facebook ads less expensive, smarter and better able to connect with the right audience to buy your offer.

Let us sift through the vast amounts of demographic and behavioral data about your audience to help you better understand them. With the Custom Targeting Report, we review and research your perfect customer, search the depths of Facebook targeting options, and hand select targets that are wellsprings of your potential customers.

  • Facebook Ad Creative

You will be responsible for providing the creative and ad copy, although we’ll work together on identifying which creative and ad copy will support your strategy.

  • Landing page review with feedback and recommendations

Let us review your landing page, sales page, and thank you page to make sure you have the best chance at converting incoming customers to new leads. We will only provide feedback and recommendations, we won’t write your landing pages.

  • Placement of Facebook tracking pixel codes

Let us set up your Facebook pixel the right way. The Facebook pixel allows you to create powerful audiences for ad targeting, running dynamic ads, tracking conversions, and optimizing for conversions.The Facebook pixel is a very powerful tool especially for retargeting your audiences based on specific actions.

  • BONUS: Ads Audit

Do you have previous ads you want a second opinion on? We will audit your previous ad campaigns to tell you where you succeeded and where you missed the mark. Was your copy lacking luster? Did your offer not appeal to your targeted audience? Is there a way to decrease your ad spend while increasing lead generation? How can you turn viewers into paying clients?

I’m Abu, Chief Strategist at House of Fofanah.

I’ve been helping brands monetize for almost a decade now.

We launch

A few years ago I started running ads for myself. As time went on, I became extremely good at what I was doing. My business quickly grew from a one man show to a team of extraordinary people. I went from running ads for myself to local businesses, and eventually started a digital marketing agency called House of Fofanah. We help brands run effective Facebook ad campaigns. Working together with you, we’ll create one-of-a-kind strategies to put your business in the best position to succeed. 

what my clients are saying:

“My biggest challenge was figuring out how to use ads in my marketing strategy to automate my funnels. I gained clarity on how these would work into my existing strategy. I also felt relieved, that I wouldn’t have to learn and do everything for myself. Trust me, Abu’s approach is different. It is compassionate and you don’t feel like you are just a number. You can tell his heart is in his work.”

Tonya Rapley

CEO of MyFAbFInance

“Abu got my entire life together. Before I came to Abu my biggest obstacle was not knowing where to begin. With so much to do, I felt overwhelmed, stuck, and helpless. After our time together, I was really able to find clarity, with a new perspective and mindset to conquer the tasks in front of me so I could launch my products and services.”

Merlyn Oliver

Media Maven at BK Fashion Mavens

MY FACEBOOK AD SERVICES is PERFECT FOR YOU IF YOU:

  • Have an amazing opt-in offer and sales funnel ready to go and are ready to get it in front of the right audience so you can start building your list.
  • You're ready to get people on your live or automated webinar so you can convert them into your latest course or program.
  • It's launch time! You have an online program or course you want to fill. Ad strategies for launches work entirely differently from those for lists (we'll use retargeting and warm-market targeting strategies to make sure you're reaching people most likely to join or buy your offer).
  • You're a products based business and you're ready to sell more (books, journals, etc.)
  • You’re ready to invest in your business. Effective Facebook Advertising Campaigns don’t happen over night so we require a 3 month commitment. We know this is a big investment and we want to make sure you get real results.

see what I can do for your business with FB Ads

Give yourself the best chance at success when it comes to Facebook ads. Click here to apply to apply.

Would you prefer to be working on the parts of your business that you love?

Let me help you by taking away the stress of running Facebook ads so you can focus on running your business.

FAQ

Most frequent questions and answers

Yes it is! I started with a budget of $1 a day on Facebook. That $1 a day over 30 days, helped me grow my brand presence and bring me over 10,000 new views to a video I was promoting to help me get more speaking engagements. Facebook is the cheapest form of advertisement. With over 2 billion people on the platform, why wouldn’t you want to advertise on it?

From my experience, Facebook Ads work for a lot of businesses. Being in the industry for quite some time, I’ve seen it work for, coaches, consultants, bloggers, personal trainers, nutritionists, real estate agents, insurance agents, networking marketers, retail, eCommerce, authors, software companies, local businesses, restaurants… the list goes on. If you are wondering if ads work for your type of business, please feel free to email me at abu@houseoffofanah.com

Great question – in order to get the best possible results from your Facebook Ad marketing campaigns the first few weeks is spent in the testing and tweaking phases. After around 60 days the ad campaign should begin to become optimised. You will be billed every 30 days thereafter.

No – unfortunately you are responsible for the ad spend in the campaigns. Your ads budget is separate from the package. We use proven strategies to serve ads to the BEST audiences for you, and we treat your budget as if it were our own!

FRequently asked questions

Yes it is! I started with a budget of $1 a day on Facebook. That $1 a day over 30 days, helped me grow my brand presence and bring me over 10,000 new views to a video I was promoting to help me get more speaking engagements. Facebook is the cheapest form of advertisement. With over 2 billion people on the platform, why wouldn’t you want to advertise on it?

From my experience, Facebook Ads work for a lot of businesses. Being in the industry for quite some time, I’ve seen it work for, coaches, consultants, bloggers, personal trainers, nutritionists, real estate agents, insurance agents, networking marketers, retail, eCommerce, authors, software companies, local businesses, restaurants… the list goes on. If you are wondering if ads work for your type of business, please feel free to email me at abu@houseoffofanah.com

Great question – in order to get the best possible results from your Facebook Ad marketing campaigns the first few weeks is spent in the testing and tweaking phases. After around 60 days the ad campaign should begin to become optimised. You will be billed every 30 days thereafter.

No – unfortunately you are responsible for the ad spend in the campaigns. Your ads budget is separate from the package. We use proven strategies to serve ads to the BEST audiences for you, and we treat your budget as if it were our own!