The Best Brands Tell Better Stories
And Make You A Part Of Them
You already know how to tell a good story. You do. You've been telling stories your entire life.
Since the beginning of time, we have communicated in stories. Think about it. From the time we're kids, whether it’s our teachers, our grandparents, or our favorite movie, we’re suckers for a good story. Remember that great teacher that used to tell stories about what he was teaching and how those stories made you remember better what you learned as compared with that boring teacher that just ‘teached’ and whose name you have probably forgotten?
Yet for some reason, many brands struggle with telling their story and connecting with their customers on a deeper level. When crafting your brand story, you must illustrate what your voice is, what you stand for and why it matters to the lives of the audience that has its own stories.
Brand Story Strategy Is Important Now More Then Ever
With the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Not only does it drive awareness and engage your audience, but it builds trust and long-lasting loyalty through conversation. The success of any social media account is measured by its engagement;
If you don’t have a story you are just another commodity. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into.
Brand Story Strategy Roadmap
How do we begin to tell your brand story?
We’ll have two sessions where I ask you simple questions about you to determine what story content would be useful, it is important to understand who you are, what you do and where you are going.
We’ll talk about your current brand story, customers response, and where you fit in your competitive segment.
We'll go over how to tell a compelling brand story, develop a brand strategy, Create a brand story Look to your brand vision and value proposition, as well as your business strategy. What are the priorities? What perceptions and attitudes need to be created, reinforced or changed to allow the business strategy to succeed?
Immersive Digital Experience
An immersive digital experience can help tell a great story. We'll brainstorm creative ways you can share your story online, focusing on what channels and metrics to track.
Your brand is your story, that essential, unique story that drives you and your business.
Brand storytelling is more than what you write on your webpage to your customers. It’s more than your blog posts and about pages. It’s how you communicate your messaging. We're living in a new age where experiences matter more than ever and the best brands tell better stories and make you a part of them.
Your story is the business foundation on which a future growth strategy is built upon. People don't buy what you do, they buy how you make them feel and the story you give them to tell. Stories produce trust. But not just any story will do. You must tell a story that your customers are able to relate to.
By building the right road map, you’ll be able to target the right people with the right message and connect in a way that you’ve been wishing for up until now. If you’re ready to understand what’s unique about your story then this is the session for you!
After our time together, you’ll be able to:
- Have a clear understanding of your brand story.
- Communicate your brand story with your audience/clients.
- Define your brands true purpose.
You're in the right place if:
- You're looking to set your brand apart from the competition.
- You want to gain clarity on your brand story.
- You want to learn how to communicate your brand story to your audience.
- You want to learn how to write an effective story on your social media.
HERE’S WHAT YOU’LL GET:
(2) Brand Story Strategy Calls
Brand Story Strategy Audit
- Website + Social Media Audit
- Brand Story Creation Template (and Walkthrough)
Ready To Work Together?
In two powerful sessions, you’ll have the clarity you need to move forward and start reaching the right people.