You know the brand you want to build, but getting there can be A challenge.
Your brand strategy isn’t a one-time thing. Your strategy is created based on a solid understanding of your market, target audiences and points of differentiation. Trying to succeed without a clear and relevant brand strategy is pointless. Powerful brands live at the intersection of clarity and simplicity. They attract the right people because they know who they are and what they stand for so they cut through the clutter and discover opportunities for growth.
A proper brand strategy can make all the difference in the world.
Hey, I'm Abu! I'm here to help you build a thriving brand by focusing on your business strategy, improving your day-to-day processes, and identifying new streams of revenue to keep your business growing. I help business owners through brand development, brand strategy, and digital marketing. I focus on thinking out of the box, envisioning the future and creating excitement for brands. I'm passionate about driving growth, bringing new life to existing brands and launching new brands.
I'm passionate about building relationships.
Over the last decade, I've been blessed to work with a wide range of incredible clients across a diverse spectrum of industries, from start-ups to super-star brands to niche businesses and non-profits. Our relationships tend to be long term and ongoing, and we're always there when we're needed.
In January 2017, I took a big leap of faith and left my job..
Anyone that might be afraid to take a big leap of faith, it’s not an easy process. But it is a rewarding one. Like so many have said before, the pursuit of happiness alone will make you happy and the way the journey evolves you as a person will fulfill you.
I left my job because I wanted to do something that allowed me to be in more control of my relationship with companies/institutions/clients. I wanted to have more ownership over projects I took on and industries I was passionate about.
I've captured my story in 30 blog post about what each day was like since leaving my job. I answer questions such as: How did I know it was time to leave? Did I have a plan? What have I been doing since? And much more.