You know the brand you want to build, but getting there can be A challenge.
Your brand strategy isn’t a one-time thing. Your strategy is created based on a solid understanding of your market, target audiences and points of differentiation. Trying to succeed without a clear and relevant brand strategy is pointless. Powerful brands live at the intersection of clarity and simplicity. They attract the right people because they know who they are and what they stand for so they cut through the clutter and discover opportunities for growth.
A proper brand strategy can make all the difference in the world.
Hey, I'm Abu! I'm here to help you build a thriving brand by focusing on your business strategy, improving your day-to-day processes, and identifying new streams of revenue to keep your business growing. I help business owners through brand development, brand strategy, and digital marketing. I focus on thinking out of the box, envisioning the future and creating excitement for brands. I'm passionate about driving growth, bringing new life to existing brands and launching new brands.
I'm passionate about building relationships.
Over the last decade, I've been blessed to work with a wide range of incredible clients across a diverse spectrum of industries, from start-ups to super-star brands to niche businesses and non-profits. Our relationships tend to be long term and ongoing.
Taking A Leap of Faith
On January 2017, I made what some people would consider an irrational decision. I had a great job, working for a great company, and on a trajectory to having a wonderful career. I was comfortable, I was making money, but most of all I was where everyone wants to be—safe. From the outside in, everything looked perfect. However, from the inside, I knew deep down I wasn't where I was suppose to be in life. Something needed to change.
We all want certainty. That’s natural. Certainty makes us feel safe. But in the game of life often where we find the most personal growth is outside our comfort. Living the life I wanted meant making some big changes.
After leaving my job I put an important focus on the next 30 days that would follow. I didn't want to sit in depression or sit in paralyzed from the unknown. Instead I found my solace in reflecting at the end of each day. For the next 30 days, I reflected, lost myself in books, spent time with family and friend, and most importantly, I prayed. Below you will find my story captured in 30 blog post about what pursued exactly 30 days after.
"At the end of it all, we all have two life lists: All the things we actually did, and all the things we wish happened. Focus on building the first list, starting right here and now."